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Privacy Policy

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This Web site is owned and operated by or on behalf of the American Red Cross in Greater New York. We recognize that visitors to our site may be concerned about the information they provide to us, and how we treat that information. This Privacy Policy addresses those concerns. This policy may be changed or updated from time to time.

If you have any questions about our Privacy Policy, you can contact us at:

American Red Cross in Greater New York
150 Amsterdam Ave.
New York, NY 10023
or e-mail us by clicking here

We are available to answer your questions or hear your concerns.

Our Policy
The American Red Cross uses its best efforts to respect and protect the privacy of our online visitors and donors.

What Information Do We Collect?
When you visit our Web site you may provide us with two types of information: personal information you knowingly choose to disclose when you register for class, attend a special event, volunteer or make a financial donation and information collected on an aggregate basis as you and others browse our Web site.

1. Personal Information You Choose to Provide

User Registration
This Web site includes a registration forms for you to provide information to us as it pertains to attending classes, special events and volunteer activities. The information collected will not be not be shared with third-parties. The contact information may be used for verification purposes specific to each event. We may also utilize the contact information for a one-time mailing to see if the user would like us to provide further information on other areas of interest, but nothing will proceed further without your consent.

Email Information
If you choose to correspond with us through email or use the 'Email This Page' feature on our content pages or through our 'Help Center' area, we may retain the content of your email messages together with your email address and any other corresponding email addresses. We store this information for the sole purpose of communicating through e-mail and will not be used for any other purpose without your consent.

If you make a financial donation to The American Red Cross, your contact information will be added to our donor database. We may share financial donor postal mailing lists with other non-profits for a one-time use by the other non-profit. If you are a financial donor to the American Red Cross, you may request that we withhold your mailing information from any list exchanges with other non-profits. Please e-mail us at In the subject field, type "Mailing List Opt Out" and provide us your name, e-mail address and postal (home) address. American Red Cross lists are never sold to third parties.

Is Credit Card Information Secure?
When you make an online transaction, the credit card billing information, including the name on the nonprofit supporter's card, billing address, and expiration date, is used to process the transaction. All this information is encrypted using SSL, industry standard secure technology. This encryption is designed to prevent theft or interception of the information.

Is My Personal Information Secure?
To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, we established and maintain reasonable security procedures to protect the confidentiality, security and integrity of the information we collect online. "Perfect security," however, does not exist on the Internet.

E-mail that you may send to us may not be secure unless we advise you that security measures will be in place prior to your transmitting the information. For that reason, we ask that you do not send confidential information such as Social Security or account numbers to us through an unsecured email.

How Do We Use the Information That You Provide to Us?
We will not share, sell or rent the information collected to others in any way other than as disclosed in this policy or stated at the point where the information is collected. We use collected personal information on an aggregate basis for internal reference and reporting. "Aggregate" means that information from all users is collected and gathered into a whole unit so that information as a whole can be used and no single individual is identifiable. Occasionally, we may also use the information we collect to notify you about important changes to our Web site, new services and features.

2. Web Site Use Information

Cookies and Web Server Logs
Similar to other commercial Web sites, our Web site utilizes a standard technology called "cookies" (see explanation below, "What Are Cookies?") and Web Server Logs (see explanation below, "What Are Web Server Logs?") to collect information about how our Web site is used. Information gathered through cookies and Web server logs may include sign-on information, the date and time of visits, the pages viewed, time spent at our Web site, and the Web sites visited just before and just after our Web site.

What Are Cookies?
Cookies are a feature of Web browser software that allows Web servers to recognize the computer used to access a Web site. Cookies are small pieces of data that are stored by a user's Web browser on the user's hard drive. Cookies can remember what information a user accesses on one Web page to simplify subsequent interactions with that Web site by the same user or to use the information to streamline the user's transactions on related Web pages. Cookies should make your online experience easier and more personalized.

What Are Web Server Logs?
All user activity on our Web site is stored onto log files residing on our servers. We register Internet Protocol (IP) addresses to accumulate Web traffic reports, analyze trends, administer the site, track a user's movement and gather broad demographic information for aggregate use.

How Do We Use Information We Collect from Cookies and Web Server Logs?
The information in cookies allows for registered users to automatically sign-on, lets us trace the paths followed by users as they move from one page to another and makes restricted access for non-registered users to particular areas of our Web site possible. Web server logs allow us to count how many people visit our Web site and evaluate our Web site's visitor capacity. Information that is collected from cookies and Web server logs is on an aggregate basis. None of this information is associated with you as an individual with the exception of cookies that help to automate a user's sign-on process. We do not use these technologies to capture personal information about you.

Note to Parents on Our Privacy Policy
The American Red Cross welcomes children to learn more about our organization and, where appropriate, find opportunities to serve their communities through American Red Cross training programs and volunteer activities. However, we encourage this to be done only with their parent's knowledge and supervision. For this reason, the American Red Cross follows the guidelines for interactive electronic media published by the Children's Advertising Review Unit of the Better Business Bureau.

The American Red Cross in Greater New York does not gear its content or business practices toward children under 13 years of age and this privacy policy pertains to all users of our site. However, if any child under the age of 13 wishes to use our site, we have special privacy policies that are compliant with the Children's Online Privacy Protection Act (COPPA). Children under 13 years of age should not provide information to us without the consent of their parent or guardian in writing.

If you, as a parent or legal guardian of a child under 13 years of age, have any question or comment about our privacy policy or our information collection practices, please contact us by clicking here.

Do We Disclose Information to Outside Parties?
We may provide aggregate information about our registered users, sales, Web site traffic patterns and related Web site information to our affiliates, partners or reputable third parties, but this information will not include personally identifying data, except as otherwise provided in this Privacy Policy.

What About Legally Compelled Disclosure of Information?
We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights.

What About Other Web Sites Linked to Our Web Site?
Please remember that when you use a link to go from our Web site to another Web site, our Privacy Policy is no longer in effect. We are not responsible for the practices employed by Web sites linked to or from our Web site nor the information or content contained therein. Often links to other Web sites are provided solely as pointers to information on topics that may be useful to the users of our Web site. Your browsing and interaction on any other Web site, including Web sites, which have a link on our Web site, is subject to that Web site's own rules and policies. Please read over those rules and policies before proceeding.

Email Notices and Newsletter
Occasionally, we may also use the information we collect to notify you through email about important changes to our Web site, new content and announcements we think you will find useful. As our user, you will be given the opportunity to notify us of your desire not to receive these notices by replying to these emails.

We Care About Doing It Right
In addition to maintaining privacy and security controls over information you share with us, the American Red Cross works to accurately process your contribution information. During business hours, staff is available to answer questions about your financial donation by calling 1-877-REDCROSS ext. 2617 or click here.

The American Red Cross employs error-checking procedures to make certain transactions are processed completely and accurately. As necessary, changes are made to improve our systems. And, independent external and internal audits are conducted to ensure the privacy, security and appropriate processing of your information on our site.

Your Consent
By using our Web site you consent to our collection and use of your personal information as described in this Privacy Policy. If we change our privacy policies and procedures, we will post those changes on our Web site to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it.

Thank you for visiting our site. Please contact us should you have any questions about the operation of the site.

Last Revised September 15, 2004

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